FOLLOWER GROWTH
3X
ENGAGEMENT SCALED
170K+
REACH GREW
2M
Client Overview: Hydroponic Retail Store
Services: Social Media Management, Content Creation, Photography, and SEO
The Challenge
The client initially needed short-term social media support to promote an upcoming sale. The timeline was tight — they reached out just three days before launch and needed an immediate, results-driven strategy.
My Approach
Within 3 days, I:
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Audited their existing social media presence
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Developed a campaign-specific strategy tailored to their audience
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Created, scheduled, and managed all campaign content
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Executed the strategy across Instagram to drive awareness and sales
Campaign Results (10 Days)
Jan 29 – Feb 9
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+18.6% Instagram follower growth
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+1,976% increase in reach
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+864% increase in engagement
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Result: Highly successful sales campaign
Ongoing Partnership
Following the success of the sale, the client transitioned to a full-time partnership. I have managed their social media and content creation since February 2024.
Client & Industry:
Client: Hydro Pacific Garden Supply
Industry: Hydroponics / Cannabis Cultivation
Primary Objective: Build an engaged community, increase brand awareness, and drive in-store sales
Target Audience:
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Licensed cannabis growers and cultivators
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Commercial and small-scale cannabis operations
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Indoor growers using hydroponic systems
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Customers who value community, humor, and practical tips
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Primarily local and regional
Description:
The client is a garden supply store whose primary audience is the cannabis industry, making up about 95% of their customers. Their content strategy focuses on community engagement and humor, with a sprinkle of educational content to support product knowledge. Social media is used to entertain, inform, and build a loyal following of growers, rather than purely to educate.
"Natalie has been working on our social media content for about six months now, the results speak for themselves. I regularly get compliments like, 'who does your content? they're doing an amazing job.' I'm so satisfied with her work, she might do our e-commerce website as well."
- Jesse (CEO & Owner)